Welcome to the Planning for Practice Success Newsletter

January 22, 2007
ISSN 1934-3248

QUOTE: Either you decide to stay in the shallow end of the pool or you go out in the ocean.   Christopher Reeve

Are you ready to jump into the pool? Get Planning for Practice Success at www.dcpracticesuccess.com to help you learn how to swim (sorry, I just couldn't resist the analogy).

In this issue:

What's New: Networking and Speaking
Marketing Tip: Getting slightly famous in your town
Tips: What to include in your business insurance policy

What's New:  Networking and Speaking: If you are going to be setting up practice in a medium- to large-sized town, there is a great networking group you should consider joining.  It's called BNI, (http://www.bni.com) and it's the world's largest business networking organization.  It's a great way to meet other business people who interested in promoting their businesses - and yours.  Go to the website, then "find a chapter." If there is no chapter in your town, maybe you should consider starting one!

Another great organization that can help you meet business people and learn public speaking is Toastmasters International. I can tell you from personal experience that joining Toastmasters can make a difference in your ability to give presentations. Go to http://www.toastmasters.org to find a club near you.

Getting Slightly Famous.  If you can become "famous" as the local expert on various health subjects, you can get lots of free publicity. Here are some suggestions on making contacts with the media to give them ideas for promoting chiropractic and other health-related subjects (and YOU, of course!)

First, make a list of subjects you feel comfortable talking about. Include ideas for features and health events, like National Chiropractic Week or National Healthy Spine Day.  Then get to work making contacts.

* Contact the health reporter for the local newspaper
* Call or write the producer for the local TV talk show.
* See if your area has a health-focused newspaper or magazine that you can write for or advertise in.
* Find out who the local "talk radio" host is and offer to discuss one or more of these topics. These people are always looking for good material and credible reference sources, and you can gain a lot of great publicity from these sources.

Insurance Tip: If you are ready to buy business insurance, here are some additional coverage items to include (from an insurance agent I talked to):

* Replacement cost for your business equipment and all contents (and the building, if you're buying one).  Replacement cost is more expensive, but you will get full value for the items, rather than much smaller amounts, particularly if the items are older.

* Money and securities endorsement, to cover you if an employee steals or embezzles
* Business income, or business loss coverage, without a waiting period. This coverage pays you for time when you can't run your business, for example after a fire. Again, having no waiting period is more expensive, but it could help a lot if you can start getting money to pay bills while you're waiting to reopen.

* And don't forget coverage for outdoor signs, which is not included in the contents coverage.
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Ask Dr. Jean Murray a question: email her at jean@dcpracticesuccess.com
Order Planning for Practice Success or one of our other
products or call our toll free number at any time (24/7): 1-866-940-7526

Best wishes for your continued success,

Jean Murray
Planning for Practice Success
Online at:   http://www.dcpracticesuccess.com

The most absurd and reckless aspirations
have sometimes led to extraordinary success.
-- Vauvenargues

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