Welcome to the Planning for Practice Success Newsletter

 Practice Startup Success

Information Advice Encouragement

 
May 14, 2007                                                                                     ISSN 1934-3248

I believe that one of life's greatest risks is never daring to risk. Oprah Winfrey

In this issue:

IRS Newsletter:  The IRS has a new weekly newsletter for small businesses.  Go to http://www.irs.gov/businesses/small/ and click on “Join Mailing List” to subscribe.  You might also want to check out their “online classroom” which has a series of helpful videos about small business taxes.

SBA online startup course:  Chiropractic Economics noted recently that the SBA has several online business startup courses.  (Here is the Chiropractic Economics website: http://www.chiroeco.com/news/2007/May/SBA.php ).  I tried one about how to create a business plan.  As I suspected, it was pretty generic, but it’s free so why not learn as much as you can.  Of course, if you want a more specific chiropractic business plan, consider Planning for Practice Success at dcpracticesuccess.com .  Don’t forget my offer to donate $10 to the Avon Walk for Breast Cancer in Chicago for every copy sold between now and June 1.    AND if you purchase during this special offer, I will give you a one-hour consultation to answer questions and help you get started (This is a $175 value). 

The “7 to 10” Rule:  One of my marketing mentors told me recently about the “7 to 10” rule, and I want to pass it along to you.  She said it takes 7 to 10 contacts before someone takes action.  Just one contact (an ad or a meeting at a marketing event) isn’t enough.  It’s about getting people to “know, like, and trust” you and that doesn’t happen with the first contact.  There are lots of ways to make “contact.”  Your business card is a contact, particularly if it’s on a refrigerator magnet.  A newsletter or blog post sent to your mailing list is a contact.  A friendly “hello” to the person each time you see them is an important contact, particularly if you remember something about the person or the family or the family pet.  In other words, there are lots of ways to keep in contact with prospective patients, until they get the point where they know, like, and trust you and they are ready to sign up as a patient. 

Chiropractic Web Site.  I’m always searching for chiropractic websites that are different, good, bad, etc.  Here is a very good one:. http://www.seamanchiro.com/default.htm   Notice the key question at the beginning and the buttons in red at the top and blue on the side.  Also note the “request an appointment” button, which leads you to a form to fill out, including day/time you prefer. 

HIPAA?  HIPPA?  I noticed on Dr. Seaman’s website her privacy policy.  The name of the legislation is Health Insurance Portability and Accountability Act – in other words, HIPAA.  Dr. Seaman had it spelled wrong on the link but correctly in the body of the text. Be sure you spell it correctly.

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Ask Dr. Jean Murray a question (email jean@professionalpracticesuccess.com )
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