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 Practice Startup Success

Information Advice Encouragement

June 25, 2007                                                                                     ISSN 1934-3248

Success is the good fortune that comes with aspiration, desperation, perspiration, and inspiration.                    Unknown

In this issue:
 

Success:  What is it?  I love the quote above, because it perfectly expresses the concepts needed to be “successful” (whatever that means).  First, note the irony in “good fortune” – certainly, good fortune/luck is the least of what it takes to be successful.

The four success areas are:

1.      Aspiration – a dream, a vision.  I wrote in my last Palmer Beacon article about BHAG- Big, Hairy, Audacious Goals.  The first thing you need to be successful is aspirations.  Write down your goals; use affirmation and visualization to keep them in front of you at all times.

2.      Desperation – While we don’t like to think of it, fear keeps us going.  Knowing that you have to be successful in your practice in order to eat/feed your family can keep you going when nothing else can.  I talk all the time to DC’s who are associating and making little to nothing, but they are not ready to go out on their own because they are afraid of the unknown.  Don’t let fear stop you.  Just go out there and “giterdone.”

3.      Perspiration – Success comes to those who work hard, who spend the long hours getting their business plans ready, who talk to bank after bank, who keep going until they find the perfect location, the perfect employee.  It won’t happen overnight, and it won’t happen unless you’re prepared to sweat.  Literally.

4.      Inspiration – Finally, success depends on those brilliant ideas we have that make it all worthwhile.  That great marketing idea that comes to you in the middle of the night.  That discussion you have with a patient that gives you inspiration to change the way you talk about chiropractic.  Trust your gut when you get those ideas. 

Working with Realtors.  From a couple of recent conversations with DC’s who were looking for space to rent, some tips:

1.      Get a commercial realtor.  There is a big difference between commercial and residential, in terms of ability and expertise. 

2.      Get your specifications firmly fixed in your mind before you start looking.  What is your minimum and maximum space?  Do you want open bay?  Do you need an x-ray room?

3.      Get your realtor to understand your needs.  Most don’t know chiropractic (good opportunity to sell this person on your services). 

4.      If your realtor doesn’t show you want you want, don’t be afraid to change.  Some realtors will try to get you to take a larger space than you need; don’t do it unless you can see a specific profit-generating use for that space.

Read lots more about this subject in Planning for Practice Success.

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 Ask Dr. Jean Murray a question (email jean@dcpracticesuccess.com )
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