Welcome to the Planning for Practice Success Newsletter

November 20, 2006

ISSN 1934-3248

Decide on what you think is right, and stick to it.
-- George Eliot (1819-1880) English Novelist

In this issue:
From Dr. Jean: Doing the most important thing What's New: Microsoft Office Live Marketing Tip: Get into the "Ergonomics" business FOR YOU: Proven headlines Leasing Term: "Warm finish"

From Dr. Jean:  I'm looking forward to Thanksgiving - 4 days off!  And I have lots of projects I want to do.  As usual, I have more planned than I will ever be able to achieve.  Does this sound familiar?  The trick is to focus on LESS, not MORE.  Learn to prioritize and to do the most important thing first. The most important thing is the one thing that you need to do to get moving on your business each day.  There's always that one thing.  Then when you have that one done, there's another one thing. And so on... Don't get sidetracked into doing less important things.  But do take time to be with your family and just relax and give thanks.  Have a great Thanksgiving, and hurrah for the pumpkin pie!

What's New:  Microsoft has developed a new program that you might want to check out, which allows you to create an online presence (website), for free.  It's called "Microsoft Office Live" and it includes:

* Personalized business domain name
* Professional, hosted Web site
* Easy-to-use design tools
* 5 business e-mail accounts
* Web site traffic reports

Wow!  If this is true, it could make setting up a web site quick and easy and CHEAP! If you are adventurous, check it out and let me know what you think; I will also test it and report back soon. The link is:  http://officelive.microsoft.com

Marketing Tip:  Get into the "Ergonomics" business.  Ergonomics (the study of preventing and treating musculoskeletal disorders (MDS's) caused by repetitive jobs) is the hottest new area for OSHA.  And it certainly has much to do with chiropractic. Study this subject, talk to OSHA people, and become the local expert on this subject. This would be a great subject to use for speaking to employee groups or professional groups in your town.  To get you started, here's an OSHA website with information:
http://www.osha.gov/SLTC/ergonomics/four-pronged_factsheet.html

FOR YOU:  Proven Headlines.  Here are five headlines that marketing gurus tell us are the top attention-getters and proven to get a response.  I've adapted them to a chiropractic practice; feel free to change to suit your needs. 

One warning:  Be careful not to promise anything you can't deliver (like freedom from pain).

1. THE QUESTION: "Are you worried about your family's
health?" "Do you have chronic pain?"
2. The How-To: "How to Achieve Ultimate Wellness" "How to Get your family on the track to better health"
3. The Testimonial: "Sam Smith found relief from Crohn's Disease at Ultimate Chiropractic" "Sam Smith says:  "Ultimate Chiropractic is the place to get relief from Crohn's Disease!"
4. The Command: "Get on the road to Ultimate Wellness -Today!"  "Boost your Immune System - the Drug-Free Way!"
5. The News: "Introducing our new Ultimate Wellness massage therapy services"
 

Leasing Term:  "Warm Finish"  In a discussion with a recent grad, he gave me a new leasing term: "warm finish."  This means that in a new building the building will be partially finished (HVAC and concrete, for example) as part of the landlord's responsibility to the new client.  Getting this kind of concession would save you a lot of money on build-out, so don't be afraid to ask for it.  For more information about office leasing, read my e-book: "Leasing your Office"
http://dcpracticesuccess.com/practice_success_bookstore.html

- go to the bottom of the bookstore page.

Ask Dr. Jean Murray a question: email her at jean@dcpracticesuccess.com
Order Planning for Practice Success or one of our other
products or call our toll free number at any time (24/7): 1-866-940-7526

Best wishes for your continued success,

Jean Murray
Planning for Practice Success
Online at:   http://www.dcpracticesuccess.com

The most absurd and reckless aspirations
have sometimes led to extraordinary success.
-- Vauvenargues

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