| CHAPTER 1 |
INTRODUCTION |
| CHAPTER 2 |
THE
CHIROPRACTOR AS ENTREPRENEUR |
| CHAPTER 3 |
THE
BUSINESS PLAN |
| CHAPTER 4 |
PERSONAL
INFORMATION FOR YOUR BUSINESS PLAN |
| CHAPTER 5 |
YOUR
MISSION AND USP |
| CHAPTER 6 |
LEGAL FORMS
OF PRACTICE |
| CHAPTER 7 |
BUY/START/ASSOCIATE/INDEPENDENT CONTRACTOR |
| CHAPTER 8 |
CHOOSING
YOUR PRACTICE NAME AND LOGO |
| CHAPTER 9 |
LOCATION
AND LEASING CONSIDERATIONS |
| CHAPTER 10 |
NEGOTIATIONS: PURCHASING A PRACTICE |
| CHAPTER 11 |
NEGOTIATING
EMPLOYMENT CONTRACTS |
| CHAPTER 12 |
SOURCES OF
FUNDING |
| CHAPTER 13 |
STARTUP
|
| CHAPTER 14 |
STARTUP
CASH AND FINANCIAL SPREADSHEETS |
| CHAPTER 15 |
OTHER
PROJECTED FINANCIAL STATEMENTS |
| CHAPTER 16 |
PREPARING
YOUR MARKETING PLAN |
| CHAPTER 17 |
YEAR ONE
PROMOTION PLAN |
| CHAPTER 18 |
THE
OPERATING PLAN AND THE MANAGEMENT PLAN |
| CHAPTER 19 |
CONSTRUCTING YOUR BUSINESS PLAN |
| CHAPTER 20 |
FINANCIAL
MANAGEMENT STRATEGIES |
| CHAPTER 21 |
FINANCIAL
RECORDKEEPING |
| CHAPTER 22 |
BENCHMARKING |
| CHAPTER 23 |
CUSTOMER
AWARENESS AND MARKET ANALYSIS |
| CHAPTER 24 |
MARKET
ANALYSIS |
| CHAPTER 25 |
PROMOTION
AND SELLING |
| CHAPTER 26 |
SELLING |
| CHAPTER 27 |
EMPLOYMENT
STRATEGIES – LEGAL BACKGROUND |
| CHAPTER 28 |
EMPLOYMENT
ISSUES – HIRING, TRAINING, MOTIVATING, TERMINATING
EMPLOYEES |
| CHAPTER 29 |
LEGAL
ISSUES |
| CHAPTER 30 |
BUSINESS
INSURANCE/RISK MANAGEMENT ISSUES |
| CHAPTER 31 |
IN
CONCLUSION: ACHIEVING PRACTICE SUCCESS |
| CHAPTER 32 |
PLANNING
FOR PRACTICE SUCCESS |
